Brands are very important in the capitalizing world. Anything we buy from shoes to hair products, we choose them on the basis of a brand name and its reputation. But how do we recognize our choosable brand from so many hundreds of brands? The answer is logos. We can tell the name of a famous company just by looking at their logo designs.
So logo designing is an important part of branding for a company. In all the famous companies or organizations the circular shape is a very common design pattern for a logo. Let’s take a look at some of the worldwide famous logos.
‘Volks’ stands for people, in Germany and ‘wagon’ stands for cars. Their logo is simple circular design in 3D showing V over W. The blue color shows class, reliability, and excellence whereas the white color represents charm, nobility, and purity.
The color combination of red, green, yellow, and blue is the circular design by chrome. As explained by Steve Rura, the lead designer of Google, this design was made to show the spirit of chrome where visitor’s experience of the web would be ‘easy and clutter free’.
It is a global coffee giant that has undergone a number of certain changes in its name and logo since 1987. The latest change happened in 2011 to celebrate their 40th anniversary showing a siren in green and white. Siren in Greek mythology is said to lure sailors to shipwreck off the coast of an island. The siren in the Starbucks logo portrays as to lure coffee lovers from everywhere.
It has the world’s one of the best-known logo design. The blue circle in the logo means a planet, the stars mean space, the circular orbit represents space travel, and the red V represents aeronautics.
One of the oldest companies in the world, Pepsi has undergone many changes in its logo designs over the years. The recent change has been very simple, showing swirling of the color blue, white and red one after the other in a circular shape. There are many working theories as to what the logo of this brand means but the one that has been confirmed since WWII is very simple. It means the U.S patriotism.
The logo LG has both L and G in it written in white on a pink background. What most people don’t see is that it also resembles a human face. The L makes a nose and the rest makes the face. This is to give the brand a human element.
So these are some of the world-famous logo designs. Which one did you like the most?